But at the time, there were also a tremendous number of original films, a conspicuous lack of superheroes, and a number of low-budget, out-of-the-box successes that are still being vainly copied to this day. There are Disney hits, including Pixar’s Toy Story 2 (the fourth entry hits theaters in 2018) and Tarzan (one of the last successful animated Disney musicals before the genre’s revival with Frozen). At the top of the box office was Star Wars Episode I: The Phantom Menace, the first go-round at reviving the most successful franchise of them all, a process that began again last December with The Force Awakens. Some of the titles in 1999 are very familiar.
In fact, if you take a closer look at the films of 2016, it’s obvious studios are trying to recapture that magic-for better and for worse. It was one of the crown jewels of 1999, now regarded as a standout year in Hollywood history, with films that cast a long, influential shadow over the future of the movie industry.
But it’s also easy to see the appeal of The Blair Witch Project, not just for its surprising box office, but for the era it represents. It’s looking to cash in on nostalgia, trading on an established name even though the Blair Witch “franchise” (which amounts to just two movies, including a largely derided sequel) has been long dormant. Like many sequels or reboots, Blair Witch is easy to dismiss as a cynical bit of Hollywood moneymaking.
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